Umar-Asghar-Portfolio-Website-Logo

01. About

02. Experience

03. Projects

04. Services

About

Experience

Projects

Services

Resume

Hi, my name is

Umar Asghar.

I build high-performing websites designed for speed, SEO, and conversions.

I'm a Web Developer who loves turning ideas into real results. I've helped brands in the US, UK, and Pakistan build high-converting WordPress, Shopify & other CMS websites and grow through smart ad campaigns.

Resume Check out my work

01.

About Me

Hello! I’m Umar Asghar, a WordPress & Shopify developer and digital marketer based in Lahore. I help businesses turn ideas into high-performing websites and scalable online brands.

Over the years, I’ve worked with clients across the US, UK, and Pakistan, building custom WordPress websites, Shopify stores, and conversion-focused digital experiences. From e-commerce brands like Vapes MCR to corporate platforms like Vision Hub Logistics, my focus is always on creating websites that not only look professional but also drive traffic, leads, and sales.

Alongside web development, I’ve managed successful digital marketing campaigns that generated strong ROI and helped businesses grow faster through strategic advertising and optimization.

Here are some technologies and platforms I work with:

  • WordPress
  • Shopify
  • WooCommerce
  • Elementor
  • HTML5 & CSS3
  • Figma / Webflow
  • Google & Meta Ads
  • SEO Optimization
Umar-Asghar-Profile-Pic

02.

Where I've Worked

CMS Developer (WordPress & Shopify Specialist)

2018 - Present

  • Designed and delivered 200+ websites across WordPress, Shopify, Wix, Squarespace, and other CMS platforms, serving a global client base in the UK, USA, Europe, and China.
  • Created diverse digital experiences including static corporate sites, modern animated interfaces, and industrial‑grade design systems tailored to each brand’s identity and audience.
  • Translated client visions into responsive, high‑performance websites using Figma for prototyping, custom code for static/animated components, and platform‑native builders for rapid deployment.
  • Managed end‑to‑end project lifecycles from initial concept and UI/UX design to SEO optimization and reliable hosting setup, ensuring on‑time delivery and high client satisfaction.

Lead Web Developer (WordPress & Shopify)

2023 - 2025

  • Designed and deployed a custom multi‑site WordPress network with Odoo ERP integration, streamlining operations and lead management across multiple countries.
  • Delivered 50+ WordPress and Shopify websites for Eusol’s multi‑million dollar clients, consistently delivering fast, responsive, conversion‑focused platforms.
  • Handled end‑to‑end development from Figma mockups to Hostinger deployment while optimizing for SEO, speed, and cross‑device performance.
  • Collaborated directly with high‑value enterprise clients to translate brand identities into scalable, trust‑building digital storefronts.

Senior Web Developer (WordPress & Shopify)

2021 - 2023

  • Provided technical support for web‑based customer portals and e‑commerce service setups, troubleshooting platform issues and ensuring smooth onboarding.
  • Diagnosed and resolved front‑end and connectivity problems for customers using online account dashboards and web applications, delivering step‑by‑step technical guidance.
  • Assisted in configuring and testing web service integrations, working closely with the development team to replicate and resolve bugs.
  • Documented recurring technical issues and contributed to knowledge‑base articles that improved the internal support workflow and site self‑service tools.

Web Developer & CRO Specialist

2019 - 2021

  • Developed and optimized high-converting landing pages and microsites for global ad campaigns using HTML, CSS, and WordPress.
  • Collaborated with marketing teams to implement audience-specific landing experiences, tailoring layouts and content for target segments.
  • Conducted A/B testing on page elements (headlines, CTAs, forms, and layouts) to improve conversion rates and user engagement.
  • Analyzed user behavior metrics and page performance data to identify bottlenecks and drive continuous UX improvements.

Hajvery University, Lahore

Bachelor of Science in Computer Science

  • Built a strong foundation in web technologies including HTML, CSS, JavaScript, PHP, and database design, directly applied to real‑world development projects.
  • Completed coursework in software engineering, UI/UX principles, and system analysis, developing a user‑centered approach to digital product design.
  • Created multiple academic projects such as a dynamic e‑commerce website and a responsive portfolio, gaining hands‑on experience with CMS platforms like WordPress.
  • Developed problem‑solving and technical debugging skills through algorithm design, data structures, and collaborative team projects.

03.

Some Things I've Built

Eusol-Portfolio

Feature Projects

EUSOL

Custom multipage WordPress website for Eusol, integrated with Odoo ERP for seamless business operations. Optimized for speed and mobile responsiveness, the site features a clean corporate UI that builds trust and conveys professionalism.

WordPress Elementor Odoo PHP SEO

Feature Projects

The Giving Movement

A high-converting Shopify store for a sustainable fashion brand, built with a mobile-first UX, custom liquid theme, and conversion-focused design delivering increased sales, lower bounce rates, and a seamless eco-conscious shopping experience.

Shopify Liquid E-Commerce UX Design CRO

The-Giving-Movement-Portfolio
Multitek-Portfolio

Feature Projects

Multitek

A highly functional, professional WordPress website for a Lahore-based engineering firm, crafted with Elementor Pro to prominently showcase diverse industrial services and establish trust with B2B clients.

WordPress Elementor PHP SEO

Year
2025
2024
2024
2023
2023
2022
2021
2021
2021
Title
Vapes MCR
Rawnaq Tourism
Qwik Scale
Digital Craft
Seed to Table
Vision Hub Logistics
Qudrat Kadah
Creative Content
Creative Visual
Built with
Shopify Liquid E‑Commerce
WordPress Elementor Arabic‑Ready
WordPress Elementor Lead Gen SEO
WordPress Elementor PHP SEO
WordPress WooCommerce Branding
WordPress Elementor PHP SEO
Shopify WhatsApp Integration
Copywriting SEO Social Media
Graphic Design Canva/PS Thumbnails

04.

Services​

01.

Custom WordPress Development

I build bespoke WordPress websites, themes, and plugins tailored to your brand’s exact needs and business goals.

02.

Shopify Store Setup & Customization

I design and launch fully functional Shopify stores with custom themes, product collections, and a seamless checkout experience.

03.

E-Commerce Marketing Strategy

I develop data-driven strategies to grow online stores through funnels, retargeting, and conversion optimization.

06.

Website Optimization & CRO

I improve your site’s speed, SEO, and conversion rates through performance tuning, A/B testing, and data-driven UX refinements.

04.

SEO Strategy & Optimization

I improve website rankings with on-page SEO, technical optimization, and content strategies for long-term traffic.

05.

CMS-Based Website Development

I develop easy-to-manage websites on WordPress and other content management systems, giving you full control over your content.

05. What's Next?

Get In Touch

Whether you need a high‑converting WordPress or Shopify website, a custom CMS build, or just want to discuss a project idea, my inbox is always open. I'll get back to you within 24 hours

Say Hello

Connect@umar-asghar.com